Lead Routing

Brytecore is the leader in lead routing.

Since 2016, the smartest companies in real estate have used Brytecore to build profitable leads programs within their brokerages. We route more leads to more agents, and generate more closings for more companies, than anyone else.

Convert more leads

Built on the core concepts of visibility, performance, and agent adoption, Brytecore lead routing gives you the best opportunity to convert more leads.

Route leads to agents’ phones via the Brytecore app, enforce agent best practices with action plans, and retract leads from underperforming agents.

Take control of your leads and grow your revenue.

Lead routing from Brytecore

All the tools you need to capture, route, and service company-generated leads.

Ingest leads from any source

Consolidate your leads from your brand, website, partners, 3rd parties, and marketing into a single system.

Auto-match leads to agents

Augment your own rules with Brytecore’s agent scoring to give every lead the best experience, and best chance to close.

Auto-route your way

Route leads to your agents, immediately and automatically, based on your business processes and company culture.

Track referral fees

Automatically segment referral and non-referral leads, then assign referral fees based on team and agent referral plans.

Score agent performance

Build action plans to assign tasks and track every lead routed to agents. Brytecore’s SUPER Score™ ranks your referral agents.

Auto-reconcile closings

Connect your accounting system, such as Profit Power and AccountTech, to auto-reconcile every referral fee.

More features to love

No matter how you operate, we can handle your needs. Want to run a fully automated leads program? No problem. Want to scrub every lead? We got you.

Lead Management

Capture leads from anywhere

Realtor, OpCity, national franchisors/brands, your own website, emails, and more.

Auto-assign referral fees

Build your own referral plans and automatically assign referral fees to each lead.

Track everything

Track source and agent performance by form, e-team, office, and more.

Calculate company revenue

Connect your accounting system to auto-reconcile leads to closings.

Attribute closings to marketing campaigns

Connect leads (and subsequent closings) to marketing campaigns automatically.

Find uncredited closings

Connect your accounting system to discover closings with missing referral fees.

Get alerted on referral conflicts

Connect paid lead sources to get alerts when receiving a lead you are already working with.

Agent Matching

Match agents with on your own rules

Match leads to agents by territory, price, listing type, agent score, source, and more.

Reward your best agents

Weight agent matching by SUPER Score™ to ensure your best agents get the most leads.

Match multiple agents

Match 1 or many agents, based on your company business rules.

Match by 'My Listing My Lead'

Auto-match inquiries from company listings to the primary listing agent.

Match by 'My Site My Lead'

Capture leads from hosted agent websites for a complete view of your leads program.

Allow duplicate assignments

Allow multiple agents to service the same lead based on your own situations.

Lead Qualification

Optionally qualify leads with ISA roles

Assign staff to claim and qualify leads before routing to agents.

ISA workflow

Control how ISAs service your leads, from qualification to agent handoff.

Auto-merge new leads

Every lead exists exactly once, and new inquiries merge into existing leads as messages.

Auto-Routing

Route leads with zero interaction

Let us match and route leads in the background, so you can get your time back.

Ensure fairness with Smart Round Robin

Our smart round robin makes sure all agents get their fair share of leads.

Route leads to multiple agents (jump ball)

Give customers the best experience by letting agents compete on speed-to-lead.

Force agents to accept leads

Optionally require agents to formally accept a lead before accessing the lead information.

Set acceptance timers

Give agents a set amount of time to accept new leads.

Re-route on expiration

Route to new agents if the initial assignments don’t accept on time.

Hide lead info before acceptance

Control how much the agents can see about a lead or inquiry before accepting.

Observe business hours

Set company and agent business hours to handle leads differently at off times.

Agent Performance

Rank agent performance with SUPER Score™

From 'speed to lead' to conversion rates, score your agents servicing referral leads.

Find 'At Risk' deals

Get notified when deal/lead progress starts to stall, so you can follow up.

Track expired tasks

Discover which agents are not completing tasks on time.

Agent performance reporting

Rank your agents by any metric, including score, conversion, and speed to lead.

Auto-create agent tasks with Action Plans

Create and assign tasks to agents based on specific leads or workflows.

Lead Nurturing

Auto-nurture leads that are not ready

When your leads aren’t quite ready, nurture them automatically with Brytecore marketing.

Auto-nurture cold leads

When leads go cold or unresponsive, auto-enroll them in targeted re-engagement campaigns.

Get notified when leads re-engage

When leads engage with your website or marketing, get alerts so you can follow-up.